So you’ve been pecking away and putting out great content and now you want to reach out to brands but don’t know where to start. It may sound crazy but the truth is the brands will come to you. Big brands are starting to see the value in partnering with small bloggers. Why you ask? Because small bloggers have a tendency to have a deeper connection with their readers which often leads to more trust and this translates into loyal customers for businesses. This isn’t merely speculation because I personally have been a part of successful brand collaborations in the past year and each time the brand or PR rep approached me. Check out the steps I took to make this a reality and hopefully the same will happen for you.
- Be very approachable. This is achieved by being easy to contact as well as positive in tone, and content. I place my email address on the side bar, on pages, and in my bio on social media. I also have a contact form but bare in mind that most PR reps prefer to contact you through a direct email address. If your blog name can be interpreted as offensive or uses profanity you run the risk of deterring brands. Also, use your words carefully when writing about controversial topics.
- Create a hire me page and/or media kit. A hire me page signals to brands that you treat your blog as a business, not a hobby and you will work to help them meet their goals. Here is an example of a hire me page, and great tips on media kits can be found here.
- Build a blog tribe and collaborate among yourselves often. This showcases your creativity, team work skills, and increases your reach which will organically attract opportunities.
- Use brand specific hashtags. Lane Bryant reached out to me on Instagram when I used their hashtag #plusisequal. Brands often associate a specific tag with a collection or campaign as a way to track the response of customers and your posts will stand out because as a blogger you’ve learned to take better pictures and in general look more polished.
- Notify brands when you feature their products via email. After you publish a post featuring a particular brand or product look for an email contact on their website and social media accounts. I like this approach because it displays a genuine fondness for the brand and that can come off very intriguing which opens up a dialogue. As opposed to specifically pitching one idea that the brand may not need.
These suggestions may not work for everyone, so consider bartering in lieu of monetary compensation to build your portfolio initially. Questions? Comments? Do you have any tips to add to this list?
As always thank you for reading, commenting, and liking!